Have you ever dreamed about opening your own foodie business?
Are you one of those people who spend their weekends indulging in their foodie passion?
Over the next 6 weeks I will be letting you in on some the secrets to successfully opening your own Foodie Business.
Chefs who are passionate about their food and want to go out on their own but are unsure of what they’re in for on the other side of the kitchen will find a step by step guide to what is required when opening their own business.
Managers who want to run their own race but can’t decide whether to go ahead on their own or with a business partner, can weigh up the pros and cons.
Do you sit at a desk in your office and wish you were behind a coffee machine producing the most amazing latte art for your customers?
Do your family and friends continually tell you that you should take the next step from the markets and open your own café promoting the best pies on the planet?
If you can identify with everything so far, then tune in for the next 6 weeks which I have designed to help you make the decision to move forward with your dream to launch your foodie business.
Do you already have your foodie business up and running and feel like you need something special to take it to the next level? Perhaps you are struggling with the numbers and need some mentoring? Front of house is flowing well, but you feel there is something amiss in the kitchen that needs reworking. By tuning in over the next six weeks I will give you top tips and tricks to get you on track.
You only live once, so go for it and live the life of your dreams!
So, let’s look at what we will cover in the next 6 weeks, to smash some myths and take you through some steps, in easy to understand language.
Blueprint for Success
“Luck is not a business model.” Anthony Bourdain
When embarking on a journey, the road can be filled with potholes and wrong turns, so having a map can ensure you stay on track and reach your destination with success and enjoyment. When that journey is taking you into the unknown, a map or blueprint can be what stands between success and failure. This blueprint is something that you’ll change many times over the course of your journey; it’s something you can come back to when you stray off course, and something that will remind you of the goals that you want to reach.
‘It’s what you learn after you know it all that counts.’ John Wooden
During the process of planning your hospitality business, you’ll come to the point where
you need to think about the money you’ll need to get this business started, sustain it in the early days and stay in business in the long term.
You need to figure out how much things will cost. Leasing the premises, the equipment, crockery – all the physical things, but also items like wages, insurances and your suppliers. Once you’ve determined what your budget will be, you need to decide where that money is going to come from.
Will it come from your own personal savings? Will you need to get a bank loan? Do you have someone who’s interested in investing in the business and becoming a partner? And that might be a partner who is involved in the business with you, or a silent partner who will invest money but will have no active part in the running of the business?
Money and finance tend to scare people a little; when embarking on a project of this kind, there’s always going to be some fear that things won’t go according to plan and you’re going to lose your money. But by going through this process and researching what you need, the statistics are way more in your favour.
Get the Look
‘I judge a restaurant by the bread and the coffee.’ Burt Lancaster
First impressions leave a lasting memory, so making sure the look of your business is in harmony with your brand story and food is so important. The look of your foodie business reflects who you are and the passion with which you deliver your food and everything about
For me, this is great fun; you can visualise what you want your foodie business to look like and start putting all those pieces in place.
Although you have a vision in your head, there’s a certain amount of research still needed so the reality not only looks the way you want, but it works efficiently and effectively as well.
‘One of the very nicest things about life is the way we must regularly
stop whatever it is that we are doing and devote our attention to
eating.’ Luciano Pavarotti
You’ve put in so much hard work getting your concept, brand story, menus, kitchen and your whole concept right – now you’ve got to look at how you’re going to sustain your business now that it’s open. How are you going to make sure you attract the right customers, which in turn will make your business grow and give you a profit?
Marketing is an important part of your business and it starts early in the process without you even realising it; the work you’ve done through your business plan, developing your concept and planning the premises has been setting the stage for your marketing further on
down the line.
‘Food is everything we are. It’s an extension of nationalist feeling,
ethnic feeling, your personal history, your province, your region, your
tribe, your grandma. It’s inseparable from those from the get-go.’ Anthony Bourdain
Anyone can have or develop a brand, but a brand story is more than content or text. It’s a picture you weave with emotions and feelings. A brand story encompasses the facts, together with the feelings that are created for your business. Traditional advertising is about telling people the facts about your business and showing them what you do; a brand story stimulates an emotional reaction.
‘Mother Nature is the true artist and our job as cooks is to allow her to
shine.’ Marco Pierre White
You’ve dreamt about the idea for years – now you’ve done the planning
and it’s time for action.
You’ve taken the first step and by reading on for the next six weeks you will learn enough to help you decide whether you’re ready to take that leap of faith and open your own foodie business.
You can also head to my website where you can purchase my book – Foodie Dream” Launching your Passion into a Thriving Business” and find other tips and hints to help you on your journey.
Foodie Dream - Launching your passion into a thriving business